Results of the poll of consumers regarding the consumption of lamb meat and consumer attitude towards lamb meat as food stuff
Rezultati ankete potrošača o potrošnji jagnjećeg mesa i odnosa potrošača prema jagnjećem mesu kao prehrambenom proizvodu
Нема приказа
Аутори
Pavlovski, ZlaticaŽujović, Miroslav
Aleksić, Stevica
Tomić, Zorica
Lukić, Miloš
Škrbić, Zdenka
Чланак у часопису
Метаподаци
Приказ свих података о документуАпстракт
From the aspect of marketing objective of the research concerning the behavior of consumers is to reduce the risk of wrong business decisions and to improve marketing strategy. Gathering of information enables better knowledge of needs and motives of consumers while shopping with further objective to increase the sale of the product, in this case meat, and increase the profit. No attention was directed to the investigation of the consumer opinion and attitude towards lamb meat and consumer attitude towards lamb meat as food stuff. There are no such investigations at all. Since consumption of lamb meat in our country is very low (from 0,1 to 2kg per week, depending on the income of consumers), therefore we considered the investigation of the consumer attitude towards lamb meat justified. As a method we used poll that included consumers on the territory of Belgrade. Obtained results of the poll will be used as basis for broader consideration of mentioned issues and development of marketi...ng strategy with objective to increase consumption of lamb meat.
Sa marketinškog stanovišta, svrha istraživanja ponašanja potrošača je u tome da se smanji rizik pogrešno donetih poslovnih odluka i unapredi marketing strategija. Pribavljene informacije omogućavaju bolje poznavanje potreba i motiva potrošača pri kupovini u cilju povećanja prodaje proizvoda, u ovom slučaju mesa i povećanja profita. Ispitivanjima mišljenja potošača o jagnjećem mesu i odnosa potrošača prema jagnjećem mesu kao prehrambenom proizvodu nije se uopšte poklanjala pažnja, odnosno praktično uopšte ih nije bilo. Kako je kod nas potrošnja jagnjećeg mesa na veoma niskom nivou (od 0,1 do 2 kg nedeljno, u zavisnosti od prihoda potrošača), smatrali smo opravdanim ispitivanje mišljenja potrošača o jagnjećem mesu. Kao metoda korišćena je anketa kojom su obuhvaćeni potrošači iz Beograda. Dobijeni rezultate ankete posluži će kao polazna osnova za šire razmatranje navedene problamatike i izradu marketing strategije za povećanje potrošnje jagnjećeg mesa.
Кључне речи:
poll / lamb meat / consumer / anketa / jagnjeće meso / potrošačИзвор:
Agroekonomika, 2003, 32, 113-118Издавач:
- Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad
Институција/група
RIStocarTY - JOUR AU - Pavlovski, Zlatica AU - Žujović, Miroslav AU - Aleksić, Stevica AU - Tomić, Zorica AU - Lukić, Miloš AU - Škrbić, Zdenka PY - 2003 UR - http://r.istocar.bg.ac.rs/handle/123456789/31 AB - From the aspect of marketing objective of the research concerning the behavior of consumers is to reduce the risk of wrong business decisions and to improve marketing strategy. Gathering of information enables better knowledge of needs and motives of consumers while shopping with further objective to increase the sale of the product, in this case meat, and increase the profit. No attention was directed to the investigation of the consumer opinion and attitude towards lamb meat and consumer attitude towards lamb meat as food stuff. There are no such investigations at all. Since consumption of lamb meat in our country is very low (from 0,1 to 2kg per week, depending on the income of consumers), therefore we considered the investigation of the consumer attitude towards lamb meat justified. As a method we used poll that included consumers on the territory of Belgrade. Obtained results of the poll will be used as basis for broader consideration of mentioned issues and development of marketing strategy with objective to increase consumption of lamb meat. AB - Sa marketinškog stanovišta, svrha istraživanja ponašanja potrošača je u tome da se smanji rizik pogrešno donetih poslovnih odluka i unapredi marketing strategija. Pribavljene informacije omogućavaju bolje poznavanje potreba i motiva potrošača pri kupovini u cilju povećanja prodaje proizvoda, u ovom slučaju mesa i povećanja profita. Ispitivanjima mišljenja potošača o jagnjećem mesu i odnosa potrošača prema jagnjećem mesu kao prehrambenom proizvodu nije se uopšte poklanjala pažnja, odnosno praktično uopšte ih nije bilo. Kako je kod nas potrošnja jagnjećeg mesa na veoma niskom nivou (od 0,1 do 2 kg nedeljno, u zavisnosti od prihoda potrošača), smatrali smo opravdanim ispitivanje mišljenja potrošača o jagnjećem mesu. Kao metoda korišćena je anketa kojom su obuhvaćeni potrošači iz Beograda. Dobijeni rezultate ankete posluži će kao polazna osnova za šire razmatranje navedene problamatike i izradu marketing strategije za povećanje potrošnje jagnjećeg mesa. PB - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad T2 - Agroekonomika T1 - Results of the poll of consumers regarding the consumption of lamb meat and consumer attitude towards lamb meat as food stuff T1 - Rezultati ankete potrošača o potrošnji jagnjećeg mesa i odnosa potrošača prema jagnjećem mesu kao prehrambenom proizvodu IS - 32 SP - 113 EP - 118 UR - https://hdl.handle.net/21.15107/rcub_ristocar_31 ER -
@article{ author = "Pavlovski, Zlatica and Žujović, Miroslav and Aleksić, Stevica and Tomić, Zorica and Lukić, Miloš and Škrbić, Zdenka", year = "2003", abstract = "From the aspect of marketing objective of the research concerning the behavior of consumers is to reduce the risk of wrong business decisions and to improve marketing strategy. Gathering of information enables better knowledge of needs and motives of consumers while shopping with further objective to increase the sale of the product, in this case meat, and increase the profit. No attention was directed to the investigation of the consumer opinion and attitude towards lamb meat and consumer attitude towards lamb meat as food stuff. There are no such investigations at all. Since consumption of lamb meat in our country is very low (from 0,1 to 2kg per week, depending on the income of consumers), therefore we considered the investigation of the consumer attitude towards lamb meat justified. As a method we used poll that included consumers on the territory of Belgrade. Obtained results of the poll will be used as basis for broader consideration of mentioned issues and development of marketing strategy with objective to increase consumption of lamb meat., Sa marketinškog stanovišta, svrha istraživanja ponašanja potrošača je u tome da se smanji rizik pogrešno donetih poslovnih odluka i unapredi marketing strategija. Pribavljene informacije omogućavaju bolje poznavanje potreba i motiva potrošača pri kupovini u cilju povećanja prodaje proizvoda, u ovom slučaju mesa i povećanja profita. Ispitivanjima mišljenja potošača o jagnjećem mesu i odnosa potrošača prema jagnjećem mesu kao prehrambenom proizvodu nije se uopšte poklanjala pažnja, odnosno praktično uopšte ih nije bilo. Kako je kod nas potrošnja jagnjećeg mesa na veoma niskom nivou (od 0,1 do 2 kg nedeljno, u zavisnosti od prihoda potrošača), smatrali smo opravdanim ispitivanje mišljenja potrošača o jagnjećem mesu. Kao metoda korišćena je anketa kojom su obuhvaćeni potrošači iz Beograda. Dobijeni rezultate ankete posluži će kao polazna osnova za šire razmatranje navedene problamatike i izradu marketing strategije za povećanje potrošnje jagnjećeg mesa.", publisher = "Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad", journal = "Agroekonomika", title = "Results of the poll of consumers regarding the consumption of lamb meat and consumer attitude towards lamb meat as food stuff, Rezultati ankete potrošača o potrošnji jagnjećeg mesa i odnosa potrošača prema jagnjećem mesu kao prehrambenom proizvodu", number = "32", pages = "113-118", url = "https://hdl.handle.net/21.15107/rcub_ristocar_31" }
Pavlovski, Z., Žujović, M., Aleksić, S., Tomić, Z., Lukić, M.,& Škrbić, Z.. (2003). Results of the poll of consumers regarding the consumption of lamb meat and consumer attitude towards lamb meat as food stuff. in Agroekonomika Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad.(32), 113-118. https://hdl.handle.net/21.15107/rcub_ristocar_31
Pavlovski Z, Žujović M, Aleksić S, Tomić Z, Lukić M, Škrbić Z. Results of the poll of consumers regarding the consumption of lamb meat and consumer attitude towards lamb meat as food stuff. in Agroekonomika. 2003;(32):113-118. https://hdl.handle.net/21.15107/rcub_ristocar_31 .
Pavlovski, Zlatica, Žujović, Miroslav, Aleksić, Stevica, Tomić, Zorica, Lukić, Miloš, Škrbić, Zdenka, "Results of the poll of consumers regarding the consumption of lamb meat and consumer attitude towards lamb meat as food stuff" in Agroekonomika, no. 32 (2003):113-118, https://hdl.handle.net/21.15107/rcub_ristocar_31 .