Preferences of consumers from Serbia toward organic eggs
Authors
Tolimir, NatašaMaslovarić, Marijana
Škrbić, Zdenka
Rajković, Borislav
Radišić, Robert
Lukić, Miloš
Conference object (Published version)
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In order to examine consumers’ preferences toward eggs from organic production and their willingness to allocate more money for these eggs, 581 respondents were surveyed in three regions of Serbia (the Belgrade region, the Šumadija and the Western Serbia region, and the Southern and Eastern Serbia region). Through the survey questionnaire, respondents declared themselves whether they are buying organic eggs and how much money they are ready to allocate for this type of eggs. Answers from surveyed respondents who are buying organic eggs were analyzed by gender, age, status, education, monthly income and the region in which they are living. According to the survey results, it can be concluded that in Serbia, there is a very small number of consumers who are buying organic eggs (2.41%), and that all of them are located in the Belgrade region. Furthermore, only 8.34% of consumers were willing to pay 30% higher price for organic eggs, on average for all three regions. Analyzing data within ...the category of organic eggs consumers, the highest tendency for buying organic eggs was determined for female respondents (76.92%), those with the higher education level (61.54%), the employed respondents (92.31%), the respondents aged from 36 to 55 (61.52%) and the respondents with the highest monthly household income (46.15%). The results of the present study indicate that the percentage of consumers who buy organic eggs in Serbia is very small, it is present only in certain regions and the willingness to pay more for organic eggs is low.
Keywords:
organic eggs / consumer / survey / regions / Republic of SerbiaSource:
Proceedings of the 12th International Symposium „Modern Trends in Livestock Production“, October 9-11, 2019, Belgrade, Serbia, 2019, 633-642Publisher:
- Institute for Animal Husbandry, Belgrade
Funding / projects:
- Sustainable conventional and revitalized traditional production of poultry meat and eggs with added value (RS-31033)
- Investigation of contemporary biotechnological processes in animal feed production aimed at increasing food competitiveness, quality and safety (RS-46012)
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RIStocarTY - CONF AU - Tolimir, Nataša AU - Maslovarić, Marijana AU - Škrbić, Zdenka AU - Rajković, Borislav AU - Radišić, Robert AU - Lukić, Miloš PY - 2019 UR - http://r.istocar.bg.ac.rs/handle/123456789/635 AB - In order to examine consumers’ preferences toward eggs from organic production and their willingness to allocate more money for these eggs, 581 respondents were surveyed in three regions of Serbia (the Belgrade region, the Šumadija and the Western Serbia region, and the Southern and Eastern Serbia region). Through the survey questionnaire, respondents declared themselves whether they are buying organic eggs and how much money they are ready to allocate for this type of eggs. Answers from surveyed respondents who are buying organic eggs were analyzed by gender, age, status, education, monthly income and the region in which they are living. According to the survey results, it can be concluded that in Serbia, there is a very small number of consumers who are buying organic eggs (2.41%), and that all of them are located in the Belgrade region. Furthermore, only 8.34% of consumers were willing to pay 30% higher price for organic eggs, on average for all three regions. Analyzing data within the category of organic eggs consumers, the highest tendency for buying organic eggs was determined for female respondents (76.92%), those with the higher education level (61.54%), the employed respondents (92.31%), the respondents aged from 36 to 55 (61.52%) and the respondents with the highest monthly household income (46.15%). The results of the present study indicate that the percentage of consumers who buy organic eggs in Serbia is very small, it is present only in certain regions and the willingness to pay more for organic eggs is low. PB - Institute for Animal Husbandry, Belgrade C3 - Proceedings of the 12th International Symposium „Modern Trends in Livestock Production“, October 9-11, 2019, Belgrade, Serbia T1 - Preferences of consumers from Serbia toward organic eggs SP - 633 EP - 642 UR - https://hdl.handle.net/21.15107/rcub_ristocar_635 ER -
@conference{ author = "Tolimir, Nataša and Maslovarić, Marijana and Škrbić, Zdenka and Rajković, Borislav and Radišić, Robert and Lukić, Miloš", year = "2019", abstract = "In order to examine consumers’ preferences toward eggs from organic production and their willingness to allocate more money for these eggs, 581 respondents were surveyed in three regions of Serbia (the Belgrade region, the Šumadija and the Western Serbia region, and the Southern and Eastern Serbia region). Through the survey questionnaire, respondents declared themselves whether they are buying organic eggs and how much money they are ready to allocate for this type of eggs. Answers from surveyed respondents who are buying organic eggs were analyzed by gender, age, status, education, monthly income and the region in which they are living. According to the survey results, it can be concluded that in Serbia, there is a very small number of consumers who are buying organic eggs (2.41%), and that all of them are located in the Belgrade region. Furthermore, only 8.34% of consumers were willing to pay 30% higher price for organic eggs, on average for all three regions. Analyzing data within the category of organic eggs consumers, the highest tendency for buying organic eggs was determined for female respondents (76.92%), those with the higher education level (61.54%), the employed respondents (92.31%), the respondents aged from 36 to 55 (61.52%) and the respondents with the highest monthly household income (46.15%). The results of the present study indicate that the percentage of consumers who buy organic eggs in Serbia is very small, it is present only in certain regions and the willingness to pay more for organic eggs is low.", publisher = "Institute for Animal Husbandry, Belgrade", journal = "Proceedings of the 12th International Symposium „Modern Trends in Livestock Production“, October 9-11, 2019, Belgrade, Serbia", title = "Preferences of consumers from Serbia toward organic eggs", pages = "633-642", url = "https://hdl.handle.net/21.15107/rcub_ristocar_635" }
Tolimir, N., Maslovarić, M., Škrbić, Z., Rajković, B., Radišić, R.,& Lukić, M.. (2019). Preferences of consumers from Serbia toward organic eggs. in Proceedings of the 12th International Symposium „Modern Trends in Livestock Production“, October 9-11, 2019, Belgrade, Serbia Institute for Animal Husbandry, Belgrade., 633-642. https://hdl.handle.net/21.15107/rcub_ristocar_635
Tolimir N, Maslovarić M, Škrbić Z, Rajković B, Radišić R, Lukić M. Preferences of consumers from Serbia toward organic eggs. in Proceedings of the 12th International Symposium „Modern Trends in Livestock Production“, October 9-11, 2019, Belgrade, Serbia. 2019;:633-642. https://hdl.handle.net/21.15107/rcub_ristocar_635 .
Tolimir, Nataša, Maslovarić, Marijana, Škrbić, Zdenka, Rajković, Borislav, Radišić, Robert, Lukić, Miloš, "Preferences of consumers from Serbia toward organic eggs" in Proceedings of the 12th International Symposium „Modern Trends in Livestock Production“, October 9-11, 2019, Belgrade, Serbia (2019):633-642, https://hdl.handle.net/21.15107/rcub_ristocar_635 .