Investigation of the consumer attitude towards beef as food stuff

Abstract

In order to investigate the habits and preferences of consumers of beef as well as their attitude towards the factors affecting the meat quality, 504 consumers of different sex, age, wealth status and profession were selected. Consumers were given a poll questionnaire consisting of questions referring to their habits regarding purchasing of meat and factors affecting the acceptance of meat as food stuff. Answers of participants in the poll were processed according to sex, profession, year of birth and income per household member. Majority of polled consumers answered that they eat more meat during winter season, and mainly liver of all giblets. Majority of participants in the poll is of opinion that meat consumption induces heart diseases, that meat represents source of "harmful" cholesterol and that animal diseases are transferred to humans by meat consumption.

U cilju ispitivanja navika potrošača pri kupovini junećeg mesa i mišljenja potrošača koji su faktori od uticaja na kvalitet mesa, odabrano je 504 potrošača različitog pola, godina rođenja, imovnog stanja i zanimanja. Potrošačima je podeljena anketa koja je sadržala pitanja o navikama pri kupovini mesa i faktorima koji utiču na prihvatljivost mesa kao prehrambenog proizvoda. Odgovori anketiranih potrošača obrađeni su po polu, zanimanju godini rođenja i prihodu po članu domaćinstva. Većina anketiranih potrošača odgovorila je da više jedu meso u hladnom periodu godine, od iznutrica najviše jedu jetru. Većina misli da konzumiranje mesa utiče na oboljenja srca, da je meso izvor "štetnog" holesterola i da se bolesti životinja konzumiranjem mesa prenose na ljude.