Table eggs of known origin and guaranteed quality: Brand egg

Abstract

The fact that most of consumers according to polls and questionnaires in our country, value the most freshness of eggs, and that at the same time they are not satisfied with it, there is necessity to provide guaranteed fresh eggs of high quality. Similar situation in other countries and cities in Serbia has induced some of producers of table eggs to develop production programs and marketing of eggs of known origin and guaranteed quality. Table eggs are produced and sold according to demands of consumers with integrated control system based on two EU Directives (No 1907/90 and No 1274/91). Program contains several components (defining of brand, production, quality control, commercial advertising) and each of the components is of conceptual importance, integral part and as such cannot be left out or neglected. In general, product of such Program cannot be only brand egg but result of entire integrated system of production, sale, quality control, marketing, and represent links in the chain - from producer of eggs to consumer.

Činjenica, da najveći broj potrošača po rezultatima anketa sprovedenih u našoj zemlji, pri kupovini jaja najviše ceni svežinu, a da ista ne zadovoljava na tržištu, ukazala je na neophodnost obezbeđenja garantovano svežih i kvalitetnih jaja. Slična situacija u drugim zemljama i gradovima u Srbiji navela je neke proizvođače konzumnih jaja, da razrade programe proizvodnje i marketinga jaja poznatog porekla i garantovanog kvaliteta. Proizvodnja i prodaja konzumnih jaja se odvija u skladu sa zahtevima potrošača i ima integrisani sistem kontrole zasnovan na dve direktive Evropske Unije (No 1907/90 i No 1274/91). Program sadrži nekoliko komponenata (definisanja branda, proizvodnje, kontrole kvaliteta, komercijalne propagande) i svaka je od koncepcijskog značaja, integralni njegov deo i kao takva ne može se izostaviti ili zanemariti. U celini posmatrano, proizvod iz ovog Programa ne može i ne sme biti samo jaje sa brend imenom, već rezultat celog integrisanog sistema proizvodnje, prodaje, kontrole kvaliteta, marketinga i tesno su povezane karike u lancu na putu jaja od proizvođača do potrošača.